The Swiss Object Poster Style sought to create unforgettable icons out of everyday objects through breathtaking graphics and printing. No one artist knew how to accomplish this better than Peter Birkhauser, who created more than 50 Object Poster masterpieces during the Thirties, Forties and Fifties.
This elegant poster featuring a simple box is a perfect illustration of Birkhauser’s magic – the crisp folds of the wrapping paper, the trompe l’oeil affect of the green string, and the whimsical flip of the handle represent everything that the department store stands for.
For more Swiss posters, click here!
The Gallery is alive with Campari!
This new discovery is irresistible, playful, charming, seductive, hip, fresh and stylish, all rolled in one. You think Audrey Hepburn, Donald Draper & friends, La Dolce Vita and Twiggy. The long green stockinged legs, the stylish shoes, the tip of the cap to both modern art and hieroglyphics in the painted almond shaped eye…it is unbearably clever and fun…just what an ad should be.
Campari soda was first produced in 1930 and became the first pre-mixed drink sold world-wide. Its famous bottle was designed by none other than Italian Futurist Fortunato Depero and described as an upside down goblet. Surrealist fashion illustrator Franz Marangolo created an image that would position it solidly in the minds of a new generation: “It runs (keeps up) with the times (corre col tempo!)” His superb ads for the Fiat 500 and 600 were equally successful.
This handsome Object Poster by Mingozzi smartly plays on this theme, focusing only on the bottle and its interplay with a goblet in front of it. No tagline is necessary.
View more Campari Posters here!
Fritz Buhler, Merrent, circa 1964
The liberation of fashion in the early Sixties is clear in this vibrant poster by leading Swiss poster artist Fritz Buhler. His poster for a Basel clothier’s 40th anniversary is emphatic in announcing a new age of bold patterns and technicolor tones, a rich symphony of shapes and color that would go fully psychedelic three years later during the Summer of Love. But for now, the grace and elegance of Jackie Kennedy is still strongly present, making this a true Mad Men “Swinging Sixties” fashion statement. The color is not to be believed!
The Merrent has quickly become a staff favorite and is currently on display in the gallery’s Mid-Century Modern exhibit: Global Persuasion
Join us for Boston’s Fashion’s Night Out! The gallery will be open late! Stop by and admire some of our finest fashion posters. FNO attendees will receive a special offer on our large selection of vintage fashion magazine covers and advertisements. Hope to see you there!
Otto Baumberger, Doelker Die Weisse Mode, 1923. Many of the early posters were designed for Bally shops, such as Doelker. An exceptionally elegant image by Baumberger.
Emil Cardinaux, Bally Chaussures de Sport, 1924. One of the pioneers of Swiss poster art, Cardinaux created 8 posters for Bally, mostly for sport and work shoes.
Fashion Week is a perfect time to show off one of the best fashion poster series of all time. Perhaps the longest running, most extensive (over 200 posters) and beautiful is the series for Bally shoe. Founded in 1851 in Switzerland, Bally became an internationally respected name in men’s and women’s shoes within 20 years. In 1907 the Company went public and created a position for a publicity manager. Although the first poster was created that year, posters only became a regular part of the firm’s marketing mix around 1920.
What resulted was a spectacular explosion of posters, many created by the best designers in Switzerland, France and Spain that has continued to the present day. Here are six fine examples.
Ribas, Bally Chaussures, 1924. Ribas created three stunning images for Bally in the Roaring Twenties, and captured the glamor of the era perfectly.
Pierre Augsburger, Bally Radar, 1955. Bally started promoting ski boots in the early Thirties. This Object Style poster was a terrific call to action – Lace ‘Em up and Go!
Jacques Demachy, Bally, 1947. It is perfectly clear from Demachy’s post-World War II poster that Paris couture is back.
Bernard Villemot, Bally Ball, 1989. In the late 80s, Villemot’s Art Deco inspired posters carried on the Bally tradition to a new, hip consumer. Note that our Bally girl has a Bally man in the shadows.