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“Rheinbrucke” by Peter Birkhauser

vintage poster, Peter Birkhauser, RheinbruckeWe’re kicking off Proto-Pop with a look at an Object Poster classic: Peter Birkhauser’s Rheinbrucke.

The Swiss Object Poster Style sought to create unforgettable icons out of everyday objects through breathtaking graphics and printing.  No one artist knew how to accomplish this better than Peter Birkhauser, who created more than 50 Object Poster masterpieces during the Thirties, Forties and early Fifties.

This elegant poster featuring a simple box is a perfect illustration of Birkhauser’s magic – the crisp folds of the wrapping paper, the trompe l’oeil effect of the green string, and the whimsical flip of the handle represent everything that the department store stands for.

Pop prince Andy Warhol captured a similar aesthetic in his famous Brillo Boxes sculpture, relying on the object to tell a powerful, if altogether contrasting, story.  Both artists recognized the natural draw of the Object, and their works speak volumes on the pervasive consumer culture of their respective times.

New Exhibition – Swiss Object Posters & Pop Art

Proto-Pop: The Elegant Object

Our fall gallery exhibit, opening on October 6th, will showcase over 30 Swiss Object Poster masterpieces.  Featuring hyper-realistic drawings of everyday things, the Swiss Object Poster focused on the beauty and precision of mundane, commercial products.  These stunning, larger-than-life advertisements foreshadowed Pop Art’s similar fascination with basic consumer goods.  Both styles transform the commonplace into symbols of their time.

Stay tuned for more details!

Swiss Object Posters and Pop Art

“Atlantic City – Pennsylvania Railroad” by Edward Eggleston

vintage poster, Atlantic City, Pennsylvania Railroad, EgglestonIn the early 30s, Edward Eggleston produced what is often considered the best series of posters for the Pennsylvania Railroad, the most spectacular of which featured Atlantic City. The historically conservative rail line gave Eggleston the freedom to show off the famous Boardwalk with luscious scenes of aristocratic young ladies on the beach by day and night.

Eggleston’s striking beauties are highlighted by a rich color palette and fabulous architectural settings, which create an idyllic world akin to a Hollywood set. Indeed, Atlantic City was in its heyday during the Depression, when a weary public needed an escape to a more perfect world – either of celluloid or sunshine.

This classic image has us dreaming of the beach!

“Golf – Miami Biltmore Hotel” by K. Manahan

vintage poster, Gold, Miami BiltmoreThe prestigious Biltmore Hotel opened in 1926, and its tower was the tallest building in Florida at the time. It boasted the largest pool in the world, and the golf course (Johnny Weissmuller was the resident pro) was designed by the legendary Donald Ross, whose 600 golf courses established the nascent golf industry in the US.

This extremely rare poster likely was created to promote the hotel as the Depression took hold in 1931. A classic in every sense.

We are thrilled to have this new acquisition in our summer travel poster show!

Browse more golf posters.

CONTACT US

International Poster Gallery
460C Harrison Ave. Suite C19
Boston MA 02118

P (617) 375-0076
info@internationalposter.com

Beautiful, Rare & Meaningful Posters from around the Globe.