The Swiss Object Poster Style sought to create unforgettable icons out of everyday objects through breathtaking graphics and printing. No one artist knew how to accomplish this better than Peter Birkhauser, who created more than 50 Object Poster masterpieces during the Thirties, Forties and Fifties.
This elegant poster featuring a simple box is a perfect illustration of Birkhauser’s magic – the crisp folds of the wrapping paper, the trompe l’oeil affect of the green string, and the whimsical flip of the handle represent everything that the department store stands for.
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Erik Nitsche was a promising young Swiss graphic designer who moved to the US in 1934, making his name designing hundreds of album covers for Decca. In 1955 he became the Art Director for General Dynamics, a leading multi-division technology firm most famous for building the first nuclear submarine. There, Nitsche created several spectacular series of posters promoting the conglomerate’s various disciplines.
This design of a whirling propeller is from a series done in 1959 and 1960 promoting the company’s energy and industrial products at the International Conference on the Peaceful Uses of Atomic Energy in Geneva in 1960. His inventive International Style designs were unlike anything ever created and stand among the best corporate advertising campaigns of the era.
Also by Erik Nitsche, this design of a pyramid made of flags is one of the earliest, produced for the first international “Atoms for Peace” conference in 1955.
A Touch of the French Riviera!
This vibrant scene of the Riviera coast, created in a style reminiscent of Matisse, is the work of a Russian artist who left for France after the Russian Revolution. Terechkovitch was trained in the acclaimed School of Art, Sculpture and Architecture in Moscow and immediately felt comfortable in the Russian ex-patriot community in the Montparnasse neighborhood of Paris.
There he became friendly with Chaim Soutine, an Expressionist painter close to Modigliani, and Mikhail Larionov and his wife Natalia Goncharova, avant-garde Russian artists. After WWII Terechkovitch moved to Menton on the French Riviera.
The main characteristic of Terechkovitch’s work is stunning color, as is abundantly clear in this sun-dappled poster of his wife on a seaside porch. Beautifully printed in 1960 by Mourlot, the leading fine art printer in Paris, it is in perfect condition.
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The Gallery is alive with Campari!
This new discovery is irresistible, playful, charming, seductive, hip, fresh and stylish, all rolled in one. You think Audrey Hepburn, Donald Draper & friends, La Dolce Vita and Twiggy. The long green stockinged legs, the stylish shoes, the tip of the cap to both modern art and hieroglyphics in the painted almond shaped eye…it is unbearably clever and fun…just what an ad should be.
Campari soda was first produced in 1930 and became the first pre-mixed drink sold world-wide. Its famous bottle was designed by none other than Italian Futurist Fortunato Depero and described as an upside down goblet. Surrealist fashion illustrator Franz Marangolo created an image that would position it solidly in the minds of a new generation: “It runs (keeps up) with the times (corre col tempo!)” His superb ads for the Fiat 500 and 600 were equally successful.
This handsome Object Poster by Mingozzi smartly plays on this theme, focusing only on the bottle and its interplay with a goblet in front of it. No tagline is necessary.
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