Fritz Buhler, Merrent, circa 1964
The liberation of fashion in the early Sixties is clear in this vibrant poster by leading Swiss poster artist Fritz Buhler. His poster for a Basel clothier’s 40th anniversary is emphatic in announcing a new age of bold patterns and technicolor tones, a rich symphony of shapes and color that would go fully psychedelic three years later during the Summer of Love. But for now, the grace and elegance of Jackie Kennedy is still strongly present, making this a true Mad Men “Swinging Sixties” fashion statement. The color is not to be believed!
The Merrent has quickly become a staff favorite and is currently on display in the gallery’s Mid-Century Modern exhibit: Global Persuasion