Otto Baumberger, Doelker Die Weisse Mode, 1923. Many of the early posters were designed for Bally shops, such as Doelker. An exceptionally elegant image by Baumberger.
Emil Cardinaux, Bally Chaussures de Sport, 1924. One of the pioneers of Swiss poster art, Cardinaux created 8 posters for Bally, mostly for sport and work shoes.
Fashion Week is a perfect time to show off one of the best fashion poster series of all time. Perhaps the longest running, most extensive (over 200 posters) and beautiful is the series for Bally shoe. Founded in 1851 in Switzerland, Bally became an internationally respected name in men’s and women’s shoes within 20 years. In 1907 the Company went public and created a position for a publicity manager. Although the first poster was created that year, posters only became a regular part of the firm’s marketing mix around 1920.
What resulted was a spectacular explosion of posters, many created by the best designers in Switzerland, France and Spain that has continued to the present day. Here are six fine examples.
Ribas, Bally Chaussures, 1924. Ribas created three stunning images for Bally in the Roaring Twenties, and captured the glamor of the era perfectly.
Pierre Augsburger, Bally Radar, 1955. Bally started promoting ski boots in the early Thirties. This Object Style poster was a terrific call to action – Lace ‘Em up and Go!
Jacques Demachy, Bally, 1947. It is perfectly clear from Demachy’s post-World War II poster that Paris couture is back.
Bernard Villemot, Bally Ball, 1989. In the late 80s, Villemot’s Art Deco inspired posters carried on the Bally tradition to a new, hip consumer. Note that our Bally girl has a Bally man in the shadows.