Despite the looming tensions of the Cold War, a sense of peace and prosperity settled throughout much of the world at the end of World War II. Populations rose dramatically, and technological advances such as the arrival of television and the commercial jetliner helped make the world seem like a much smaller place. Global Persuasion explores the veritable “poster boom” of the post-war years, and the distinct consumer and corporate advertising styles it propelled. An interesting blend of whimsy and optimism coupled with vigilance and Atomic Age anxiety, The Mid-Century Modern poster genre represented a monumental shake-up in the field of graphic design and has seen a meteoric rise in popularity in recent years.
Including 35 examples of significant Mid-Century Modern design, the show presents work by pioneers such as Herbert Leupin, Erik Nitsche, Armin Hofmann, and David Klein, and is on display through November 21, 2012.
Browse all of our Mid-Century Modern posters here and stay tuned for more exhibit highlights!