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Tag Archives: Typography
Erik Nitsche was a promising young Swiss graphic designer who moved to the US in 1934, making his name designing hundreds of album covers for Decca. In 1955 he became the Art Director for General Dynamics, a leading multi-division technology … Read more
Most people are surprised to learn that there are more 20th century poster masterpieces from Switzerland than any other country. There are many reasons: an international tradition which absorbed and often mimicked the best of its neighbors; a vigorous national … Read more
This stunning poster, a classic of the International Typographic, or Swiss Style, was selected as a Swiss Poster of the Year award winner in 1963. Strongly relying on typographic elements, the “Swiss Style” was refined in the ’50s and ’60s at … Read more