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Current Gallery Exhibit
Our 19th Annual
Holiday Poster Show!On display through January 2013
Tag Archives: Mid-Century Modern
Poster of the DayStaff Favorite: Fritz Buhler’s “Merrent 40 Jahre – Basel”
The liberation of fashion in the early Sixties is clear in this vibrant poster by leading Swiss poster artist Fritz Buhler. His poster for a Basel clothier’s 40th anniversary is emphatic in announcing a new age of bold patterns and … Read more
Mid-Century Poster Highlights: Vespa
In 1955, the high-energy French actor and singer Gilbert Becaud released the hit song titled C’est Formidable! (That’s Great!). It was a perfect marketing opportunity for Vespa to create a hip poster campaign. The poster shows the singer nimbly mounting … Read more
Mid-Century Poster Highlights – “Tell” by Armin Hofmann
This stunning poster, a classic of the International Typographic, or Swiss Style, was selected as a Swiss Poster of the Year award winner in 1963. Strongly relying on typographic elements, the “Swiss Style” was refined in the ’50s and ’60s at … Read more
New! Mid-Century Modern Poster Exhibition
Despite the looming tensions of the Cold War, a sense of peace and prosperity settled throughout much of the world at the end of World War II. Populations rose dramatically, and technological advances such as the arrival of television and … Read more