Tag Archives: Mid-Century Modern

Poster of the Day

Poster of the Day: Los Angeles – United Air Lines

Stan Galli created some of the best travel posters of the Fifties and Sixties for United Airlines. This sun-dappled poster is one of his finest – the perfect evocation of the hedonistic lifestyle of Southern California in the mid-60s. Our … Read more

Poster of the Day

Posters of the Day: General Dynamics

Erik Nitsche was a promising young Swiss graphic designer who moved to the US in 1934, making his name designing hundreds of album covers for Decca. In 1955 he became the Art Director for General Dynamics, a leading multi-division technology … Read more

Poster of the Day

Posters of the Day: Campari Soda

The Gallery is alive with Campari! This new discovery is irresistible, playful, charming, seductive, hip, fresh and stylish, all rolled in one. You think Audrey Hepburn, Donald Draper & friends, La Dolce Vita and Twiggy. The long green stockinged legs, … Read more

Gallery News

New Exhibition: Influential by Design: The Swiss Poster’s Impact on the Modern World

Most people are surprised to learn that there are more 20th century poster masterpieces from Switzerland than any other country. There are many reasons: an international tradition which absorbed and often mimicked the best of its neighbors; a vigorous national … Read more

Poster of the Day

Staff Favorite: Fritz Buhler’s “Merrent 40 Jahre – Basel”

The liberation of fashion in the early Sixties is clear in this vibrant poster by leading Swiss poster artist Fritz Buhler.  His poster for a Basel clothier’s 40th anniversary is emphatic in announcing a new age of bold patterns and … Read more

Poster of the Day

Mid-Century Poster Highlights: Vespa

In 1955, the high-energy French actor and singer Gilbert Becaud released the hit song titled C’est Formidable! (That’s Great!). It was a perfect marketing opportunity for Vespa to create a hip poster campaign. The poster shows the singer nimbly mounting … Read more

Poster of the Day

Mid-Century Poster Highlights – “Tell” by Armin Hofmann

This stunning poster, a classic of the International Typographic, or Swiss Style, was selected as a Swiss Poster of the Year award winner in 1963.  Strongly relying on typographic elements, the “Swiss Style” was refined in the ’50s and ’60s at … Read more

Gallery News

New! Mid-Century Modern Poster Exhibition

Despite the looming tensions of the Cold War, a sense of peace and prosperity settled throughout much of the world at the end of World War II. Populations rose dramatically, and technological advances such as the arrival of television and … Read more