Tag Archives: International Typographic Style

Gallery News

New Exhibition: Influential by Design: The Swiss Poster’s Impact on the Modern World

Most people are surprised to learn that there are more 20th century poster masterpieces from Switzerland than any other country. There are many reasons: an international tradition which absorbed and often mimicked the best of its neighbors; a vigorous national … Read more

Poster of the Day

Mid-Century Poster Highlights – “Tell” by Armin Hofmann

This stunning poster, a classic of the International Typographic, or Swiss Style, was selected as a Swiss Poster of the Year award winner in 1963.  Strongly relying on typographic elements, the “Swiss Style” was refined in the ’50s and ’60s at … Read more